Home furnishings is an 80+ billion industry and will only grow in the coming year. As this category flourishes, there are a few trends that have emerged that will continue to make decor marketplaces such as HomeLane relevant and engaged in 2017.

In the last few years, home decor has become a huge industry, dominated by retailers, interior designers and resellers. The industry had changed from a brick and mortar segment to an online interactive virtual space for new furniture, decor insights, latest decor trends, furnishings and more.

With the rise of visually attractive sites such as Instagram and Pinterest, buyers are increasingly leaving the safety of an offline store and relying on online retailers and vendors like HomeLane to source their furniture, find interesting choices and variety, or just get great design ideas. The ideas and furniture that sites like ours offer, do not need oodles of money or hours of free time.

1. Outsourcing Made Affordably

In the days of old, professional help for interior design was an expensive affair. Much money was spent with plenty more heartache to source a good designer and follow their design ideas and implementation. With the advent of decor marketplaces and online retailers, hiring designers just became affordable, promoted increased standardization and ensured price transparency.

2. Profiling Decor Styles

Home decor is packed by millions of products, styles, ideas and inspirations and consumers are spoiled for choice, making their decisions very difficult. Consumers are increasingly relying on decor experts and furniture solutions providers to make this choice easy, even if the advice is shared online. Style profiling helps consumers put together a look, showcase preferences and decide the choices they want to go with at a single place keeping their interests in mind.

3. Removing Middlemen

Carpenters and furniture vendors were the mainstay of decor and home design previously, but their work also involved a great deal of mishandling and financial loss. Decor marketplaces have cut down the involvement of these middlemen to a large extent. Affordable rates and transparency have empowered people to go with online vendors who work towards providing the best to their customers, from ‘deciding the design’ to  ‘final furniture delivery.

4. Marketing Lifestyles

The idea of furniture as a functional, utilitarian piece has gone through quite a metamorphosis in recent years. Retailers know that home decor is all about lifestyles, that which tell a story and sell a benefit. Decor companies are re-designing their merchandising strategy to focus on products arranged around themes, rather than categories.

5. Out Of Box Solutions

Buyers who make purchasing decisions offline are not very attracted to online sellers. Retailers online are therefore employing a variety of ‘touch and feel’ experiences, that can compel the buyer to make a purchasing decision. From virtual reality settings to interactive designs, 3-D renderings with a real-world touch to a variety of customisations in layout and colour, the options to make the furniture buying and decor experience interactive and connected are increasing by the day.

As we’ve seen, decor trends in the virtual world for online retailers and marketplaces only seem to be on an upward trend in 2017. If you haven’t joined the rest of them already, there is no better time than now to do so. Reach out to HomeLane and let us help you make an informed decision. Connect with us regarding your requirements today!



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