India's Most Trusted Home Interiors Brand

Own a HomeLane Franchise.
Earn 300%* ROI in 3 Years.

*T&C Apply

Growing Every Day

55000+ Homes Delivered

76+ Studios across India

52 Cities across India

₹1,400Cr+ Annual run rate

India needs to build 10 crore new homes by 2030.

₹1.5 Lakh Cr

India's home interiors market

28 Lakh

Homes designed in India every year

87%

Still run by informal contractors acting as designers

$1.3T

Where India's real estate market is headed by 2034

Hear It From the People Who Built It.

They built India's leading home interiors brand. Now they want to grow it with you.

Srikanth Iyer
SI
Srikanth IyerCo-Founder & CEO, HomeLane

Four-time entrepreneur. Built India's most trusted home interiors brand. Now he's handing you the playbook to run one yourself.

Tanuj Choudhry
TC
Tanuj ChoudhryCo-Founder & COO, HomeLane

Ex-McKinsey, ex-Amazon. Joined to build the factories, technology, and operations that run HomeLane at scale. Now the same machine runs your studio.

A partnership, split clearly down the middle.

We bring the brand and the backbone. You bring the studio and the local hustle. Here's exactly who does what.

HOMELANE BRINGS

The brand, the systems, the backbone.

  • The brand customers already know and trust
  • SpaceCraft, the design and pricing software your team will use every day
  • Four factories that manufacture and deliver in 45 days
  • A 10-year warranty on every product
  • Onboarding, training, and marketing support from our central team
  • A toll-free number, a store microsite, and the full digital ecosystem
YOU BRING

The studio, the team, the local hustle.

  • The studio space in your city, set up to our specifications
  • A small team — typically one business development lead, two product consultants handling design and sales, and you
  • Day-to-day operations, customer relationships, and project oversight
  • Local marketing and community outreach in your city
  • The hustle, the local network, and the love of the craft
Market Opportunity

Let's talk

Click below to connect with our partnership team. No pressure, just a conversation to see if we're the right fit.

₹4Cr+

Average partner annual revenue

300%

Return on Investment in 3 years

12-18

Months to break even

500-1,000

Sq ft for your studio space

₹25 Lakhs +

what it takes to set up the studio

Real success stories from our franchise partners

The systems that power the HomeLane business model.

Every HomeLane studio runs on the same three things. This is the model you'd be plugging into.

Your first 90 days as a HomeLane partner.

Most franchise stories go quiet after the cheque clears. Ours don't. Here's what HomeLane does in the months when you most need us to be doing something.

1
Days 1–30

Onboarding & Training

Complete partner onboarding, product training, platform setup, and your first design sessions with real customers.

Sales training completedPlatform access activatedStudio design initiatedFirst customer meetings conducted
2
Days 30–60

Studio Setup & Launch

Set up your experience center, hire and train your team, activate marketing channels, and prepare for launch with support from the HomeLane team.

Studio design finalizedMarketing channels activatedTeam hired and trained
3
Days 60–90

First Projects

Begin project execution with dedicated support, close your first deals, and see the HomeLane system in action.

First projects signedInstallations beginRevenue generation starts
4
After 90 Days

Growth & Scale

Scale operations, optimize performance, and explore expansion opportunities with ongoing HomeLane support.

Steady project pipelineOperational stability achievedRevenue growth momentum established

Our Investors